- Author
-
May, B.
- Title
- Fire Service Marketing Management: The Emergency of a New Discipline. Part 1. Why Market the Fire Service?
- Coporate
- Walt Disney Worlds Epcot, FL
- Journal
-
Firehouse,
Vol. 26,
No. 8,
154,156-157,
August 2001
- Keywords
-
fire departments
|
fire fighters
|
fire safety
- Identifiers
- importance of marketing; fire service marketing management