- Author
-
May, B.
- Title
- Marketing in the Public's Service: We Have a Fire Problem.
- Journal
-
Firehouse,
Vol. 32,
No. 4,
54-55,57,
April 2007
- Keywords
-
fire prevention
|
fire departments
|
death
- Identifiers
- multi-death fires point to need for renewed fire prevention efforts; fire service must adopt a marketing perspective