- Author
- Ludford, P.
- Title
- Database Information Improves Community Fire Safety in Surrey.
- Journal
- Fire, Vol. 91, No. 1117, 27, July/August 1998
- Keywords
- information technology | databases | fire safety
- Identifiers
- commercial database marketing techniques; geodemographics to target community fire safety advice; profilling os socio-economics group in recorded fires