- Author
- May, B.
- Title
- Fire Service Marketing Management: The Emergency of a New Discipline. Part 1. Why Market the Fire Service?
- Coporate
- Walt Disney Worlds Epcot, FL
- Journal
- Firehouse, Vol. 26, No. 8, 154,156-157, August 2001
- Keywords
- fire departments | fire fighters | fire safety
- Identifiers
- importance of marketing; fire service marketing management