- Author
-
Badger, W. W.
|
Mulligan, D. E.
|
Carter, J. P., II
|
Gay, S. W.
|
Held, M. S.
|
Markham, C. S.
- Title
- Alliances in International Construction.
- Coporate
- Arizona State Univ., Tempe
- Report
-
Source Document 89
April 1993
155 p.
- Keywords
-
construction
- Identifiers
- overview of international alliances; synposis of the interviews; analysis of interview and survey data; comparison of U.S. firms and their European and Asian competitions; implementation model
- Abstract
- The concept of a global economy is changing the traditional perceptions of national borders. As the national borders become more flexible, competition for construction projects will continue to increase. The result has been a declining market share for U.S. firms. In addition to these changes in the competition, dwindling resources have caused governments to evaluate many "non-traditional" options to generate the needed revenue and expertise to undertake public construction projects. The construction industry, faced with the continuing move toward a global marketplace, must examine the possible competitive advantages offered by alliances. The term international alliance is one which is heard with increasing frequency. Alliances will play an important role in determining the future growth of many companies. It is imperative to begin planning now for something we consider inevitable. One necessary prerequisite, crucial to prospering in the international concstruction "arena", will be a company's awareness of the implications and ramifications in forming alliances. In addition, international competition in which alliances are used, tend to reduce U.S. participation in the global market. The purpose of this chapter is to introduce the concept of international alliances and discuss the factors influencing the trend toward forming alliances. For purposes of this project, an alliance is defined as "a long-term association with a non-affiliated organization, used to further the common interests of the members."