- Author
-
U.S. Department of Agriculture
- Title
- Homemakers' Opinions About Fibers in Selected Household Items: A Nationwide Survey. Marketing Research Report.
- Coporate
- Department of Agriculture, Washington, DC
- Report
-
Marketing Research Report 958,
June 1972,
102 p.
- Keywords
-
fibers
|
surveys
|
industries
|
sheets
|
blankets
|
rugs
- Identifiers
- bedspreads; window hangings; tablecloths; yard goods
- Abstract
- This report concerns homemakers' attitudes toward fibers in selected household products. It is one of a group of studies conducted by the Special Surveys Branch, Standards and Research division, Statistical Reporting Service (SRS), U.S. Department of Agriculture (USDA), to determine consumer reactions to agricultural products. The study was designed to provide the cotton and wool industries and USDA with guidelines for product research and improvement based on expressed consumer needs.