- Author
- Construction Industry Institute
- Title
- Competing in the Global Market.
- Coporate
- Construction Industry Institute, Austin, TX
- Report
- Publication 30-1, November 1993, 58 p.
- Keywords
- construction
- Abstract
- From 1971 to 1985 the U.S. engineering/construction (E/C) industry los approximately half its international market share. Although recent trends show some recovery, global competition continues to grow and strengthen. A greater emphasis on global thinking by U.S. firms will be required for sustained competitiveness and growth in the international construction arena. Considering the slow-grwoth economic forecast for the U.S. construction industry, U.S. firms cannot affort to ignore opportunities in other countries. Development of strategies and technologies that respond to current and future customer needs will make both the owner companies and the E/C firms more competitive in the international marketplace. It is imperative for U.S. firms to plan for the future, which often will include the formation of international alliances. Awareness of the needs of global customers and an understanding of the key elements determining the success of international alliances are the subjects of this publication.