- Author
- Aaker, D. A. | Day, G. S.
- Title
- Corporate Responses to Consumerism Pressures.
- Journal
- Harvard Business Review, 114-124, November/December 1972
- Keywords
- consumer protection | research facilities | decision making | industries | regulations
- Identifiers
- companies and trade associations; evolving company actions; mobilization and organization; industry-action potential