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Author
Aaker, D. A.
|
Day, G. S.
Title
Corporate Responses to Consumerism Pressures.
Journal
Harvard Business Review, 114-124, November/December 1972
Keywords
consumer protection
|
research facilities
|
decision making
|
industries
|
regulations
Identifiers
companies and trade associations; evolving company actions; mobilization and organization; industry-action potential