- Author
- Buckman, J. M.
- Title
- Marketing Your Volunteer Fire Department.
- Coporate
- German Township Volunteer Fire Dept., Evansville, IN
- Journal
- Fire Chief, Vol. 39, No. 10, 36,38-41, October 1995
- Keywords
- fire departments | fire fighters
- Identifiers
- value of marketing; marketing smaller fire departments; adversiting; publicity; promotion; personal selling