- Author
- U.S. Department of Agriculture
- Title
- Men's Attitudes Toward Cotton and Other Fibers in Selected Clothing Items.
- Coporate
- Department of Agriculture, Washington, DC
- Report
- Marketing Research Rpt. 1012, October 1973, 144 p.
- Keywords
- clothing | males | cotton fibers | durable press finishes | fibers | labelling | laundering | cleaning
- Identifiers
- consumer research; men's clothing; fiber preferences; natural fibers; synthetic fibers
- Abstract
- Men's attitudes and opinions affecting their purchase and use of cotton and competing fibers in selected clothing items are reported in this nationwide survey. Focus of the study are dress shirts, light-weight sport shirts and slacks, and undershorts. For six other items - pajamas, socks, undershirts, outerwear shorts, tailored sport coats, and outer jackets - inquiry was made only about ownership, purchaser, number purchased in 12 months prior to interview, and type of store in which the items were usually bought.