- Author
- Bernardi, G. C.
- Title
- Three Fire Prevention Television Films Varying in "Threat" Content...Their Effectiveness in Changing Attitudes. Final Report.
- Coporate
- Pacific Southwest Forest and Range Experimental Station, Berkeley, CA
- Report
- FSRP-PSW-63, 1970, 26 p.
- Distribution
- Available from National Technical Information Service
- Keywords
- fire prevention | forest fires | education | training | television | effectiveness
- Identifiers
- television broadcasting
- Abstract
- The relative effectiveness of three fire prevention television films in changing attitudes was tested among 194 junior college students in northern California. The threeTV spots varied in intensity of threat portrayed from none, mild, to strong. The results did not confirm the hypotheses that the films would elicit the emotions intended, and that the film portraying the strongest threat would be the most effective in producing positive attitude change.