May, B.
view article (1.0)
Fire Service Marketing Management: The Emergency of a New Discipline. Part 1. Why Market the Fire Service?
Walt Disney Worlds Epcot, FL
Firehouse,
Vol. 26,
No. 8,
154,156-157,
August 2001
May, B.
view article (1.0)
"The Four Ps". Part 2. "Product".
Firehouse,
Vol. 29,
No. 3,
74,76,78,80,82,
March 2004
May, B.
view article (1.0)
Marketing the Fire Problem.
Firehouse,
Vol. 28,
No. 4,
40,42,
April 2003
May, B.
view article (1.0)
For God and Country: An American Firefighter Goes to Iraq.
Atlanta Fire-Rescue, GA
Firehouse,
Vol. 29,
No. 7,
124,126,
July 2004
May, B.
view article (1.0)
Customer-Centered Prevention. Part 2. "An Effective Attack".
Firehouse,
Vol. 28,
No. 10,
42-45,
October 2003
May, B.
view article (1.0)
USFA's Quick Response System: A Marketing ICS That Works.
Firehouse,
Vol. 29,
No. 11,
84,86-87,
November 2004
May, B.
view article (1.0)
Customer Care Officer: Extending Public Service.
Firehouse,
Vol. 30,
No. 11,
95-97,
November 2005
May, B.
view article (1.0)
Marketing the Fire Service One Firefighter at a Time.
Firehouse,
Vol. 32,
No. 3,
104-105,
March 2007
May, B.
view article (1.0)
Marketing in the Public's Service: We Have a Fire Problem.
Firehouse,
Vol. 32,
No. 4,
54-55,57,
April 2007
May, B.
view article (1.0)
How the Fire Service Informs the Public Through the Media.
Firehouse,
Vol. 33,
No. 12,
127-127,
December 2008